Fashion September 28, 2009 By Gabriel Bell
pleet cover Samantha Pleet

pleet title Samantha Pleet

It was a drizzly day late in a New York summer that almost never was when Samantha Pleet unveiled her spring 2010 collection at the Soho Grand this Fashion Week. So drizzly in fact, that the intended outdoor presentation by the young, Brooklyn-based designer was moved to the moody confines of the hotel’s dining room where the lightly dressed models and the rest of the attendees found shelter. No matter — once the waitresses plopped a couple of strawberries in the free Champagne and the clothes were revealed, it was early spring all over again.
     Pleet, who creates her designs with her partner and husband Patrick, has already become notorious and beloved for her particular facility with that controversial piece of womenswear — the romper. It’s a positive, sexy, youthful statement in gray times and, to a more cynical follower of fashion, perhaps just a bit too fun. But Pleet is so very good at capturing a bright mood and orchestrating her merry band of models — which this year included friends like like musician Nicole Atkins, artist Carlin Altman, and designer Angela Barrow — she’s gaining popularity even among a
generation of women who often seem wedded to the Alex Wang school of dark, boyish looks and arch, grungy aesthetics. Her work belongs under patches of sunshine, alongside croquet matches, and wherever Champagne comes with a bit of fruit. Right now, we could all use a bit of that.

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